Walking around downtown yesterday we saw the new 300C parked in the street. I We changed course just to go look at it. It is very "muscley" and aggressive looking; especially the nose. The narrow side-windows also make it look very serious. However, when it comes down to it I guess I am not a "car guy". I don't feel the need to pay a whole bunch of money just to look good driving down the street. I can appreciate good styling and the underlying mechanical engineering, but not enough to compel me to buy one of them. I am much more compelled to buy on internal attributes like mileage, safety, internal dimensions, etc.