My greyhound can run faster than your honor student.

Sunday, October 30, 2005

It has not been rolled out to all of the Burger Kings yet, but they are upgrading their coffee and calling it "BK Joe". They will offer the regular regular and decaf, but they also have something called "Turbo" which is extra caffeine or double caffeine. I have not been able to find out exactly what the specs are yet.

They will not brew their coffee a pot at a time anymore. Your cup of coffee gets brewed as it is being dispensed much like the Senseo or Home Cafe coffee systems you can buy for your home. As a matter of fact, the company that makes the coffee for the Senseo machines, Douwe Egberts, is the same company that makes the machines for the new Burger King coffee.

This is the model that Burger King is deploying to all of their restaurants in the next month or so:



The Burger King machines have three buttons on the front panel (about where it says "Since 1753" in this picture) that say turbo, regular, and decaf. You push one of those buttons and then pull the black handle to dispense your coffee.

The Douwe Egbert website says that this machine takes two different blends of coffee, meaning a place for the regular beans and a place for the decaf beans. So that tells me that the turbo coffee isn't some kind of specially grown extra caffeine coffee, or that they chemically add caffeine to the beans. I think it just means that the system brews it a little stronger than the regular coffee. Either a longer slower brew time or by dispensing a little more coffee into the filter basket.

We have been drinking the turbo for the last few hours while I have been working and it is pretty good. Every cup is hot, fresh and consistent. There is nothing I hate more than a cup of coffee that came from a pot that has been on the burner for 40 minutes and has a burned taste. Don't be scared off by the turbo name. It is not some kind of drink-on-a-dare kind of coffee.

This is what Douwe Egbert's web site says about the brewer:
Brewing up to 1,700 cups per hour, our C-300 brewer is the ideal option for front or back-of-the-house use in food service operations requiring large volumes of freshly brewed coffee during peak hours. The C-300 holds two coffee packs, enabling you to offer two different blends.
This coffee is not going to compete with Starbucks, but it is definitely an improvement in what fast food coffee typically tastes like.

It seems every time I have ordered coffee at Burger King in the past it has been left on the burner too long, so this should really help there coffee sales.

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