Sheri finally found a watch she liked today at Target for $10. My curiosity was piqued on what kind of company makes a $10 watch. In the tiniest of small print on the back and bottom of the flimsy instruction pamphlet I found it was made by the Advance Watch Company. After a little work I found their website, www.advancegroupinc.com, and found that they also make these brands:

Aqualite
Aquatech
Coca-Cola
Emergency Exit
Field Ranger
Foxy
Freestyle
Gitano
Gloria Vanderbilt
Jaclyn Smith
Kathy Ireland
Kenneth Cole
Mathey Tissot
Mudd
Reaction
Sag Harbor
Sasson
Sesame Street
Sierra Club
Spaulding
Tommy Bahama
Wrangler
X-Games
Xhileration

Advance Watch is based in Warren, Michigan, which is a suburb halfway between Detroit and Troy.