Let yourself go

I just heard an ad on the radio for a Bassett Furniture retailer. The catch phrase they kept repeating, in a wispy female voice, was "Let yourself go."

I think they meant go ahead and treat yourself to a little luxury. I pictured a 350 pound greasy comic book collector geek deciding whether he should eat the fifth bag of potato chips for dinner while sitting on one of their couches. He then hears the radio ad "Let yourself go." and goes ahead and opens a new bag of chips.