My greyhound can run faster than your honor student.

Wednesday, April 28, 2004

KFC announced that it is serving up a new line of non-fried menu items. The Oven Roasted products - starting with an Oven Roasted Strips Meal and Roasted Twister® sandwich - will be available on May 10. In addition and currently in test in cities around the country are Oven Roasted chicken salads, Roasters flatbread sandwiches and chicken rice bowls.

"By adding new oven roasted chicken to our menu, we now have lunch and dinner options for everyone in the family. Our new oven roasted products are lower in fat and lower in carbohydrates than our fried menu options. These products were very popular in test with consumers, and they will be great additions to our menu along side our famous Kentucky Fried Chicken," said Gregg Dedrick, KFC President and Chief Concept Officer.

New Oven Roasted Strips Line Up
The new Oven Roasted Strips Meal consists of three freshly prepared boneless chicken filet strips seasoned with a unique blend of herbs and spices, served over a bed of long-grain rice with a side of southern-style green beans.

The Oven Roasted Twister Sandwich Wrap consists of two oven roasted chicken strips, marinated in special seasoning, fresh Romaine lettuce, tomatoes and KFC's unique pepper mayonnaise, all wrapped in a warm tortilla for a complete, portable meal.

Testing Around the Country
Roasters feature oven roasted, all-white meat chicken topped with crisp Romaine lettuce, chunky vegetable relish and a savory sauce all folded into a grilled flatbread. Flavor choices are Southwestern and Honey Mustard.

Chicken Rice Bowls are a complete meal featuring oven roasted, all-white meat diced chicken tossed with warm seasoned rice and flavorful garden vegetables. Flavor choices are Teriyaki and Homestyle.

The BLT Salad includes a Romaine and Iceberg lettuce blend, diced tomatoes, diced chunks of oven-roasted strips topped with chopped bacon and served with Hidden Valley Ranch dressing. A chicken Caesar salad will also be available.

The Three Cheese Oven Roasted Strips Meal consists of three boneless chicken filet strips topped with a shredded three cheese blend and served with southern-style green beans and a side garden salad with Hidden Valley Ranch dressing.

The Oven Roasted Mini Twister includes one oven roasted chicken strip, a blend of Romaine and Iceberg lettuce, diced tomatoes and a pepper mayonnaise sauce, all wrapped up in a whole wheat soft tortilla.

To support the introduction of the Oven Roasted line, all KFC stores will feature new menu boards. Designed to enhance the customer experience, the menu boards will feature a variety of options displayed in categories - value meals will be featured on the left, a new green section will showcase new non-fried menu options in the center and KFC's favorite snackables like Honey BBQ Wings® and Popcorn Chicken will be featured on the right.

You can also get nutritional information at kfc.com.

KFC Background
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe, Extra Crispy™, Colonel's Crispy Strips and Honey BBQ Wings® with home-style sides and freshly made chicken sandwiches. Since its founding by Colonel Harland Sanders in 1952, KFC has been serving customers delicious, already-prepared complete family meals at affordable prices. There are over 11,000 KFC outlets in more than 80 countries and territories around the world serving some eight million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.)

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